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MENS RETAIL
PROJECT DESCRIPTION|
Over an eight week period this project focused on branding, customer psychology, trends, and meaning of place. Through research, I found branding is an important element with any customer in the commercial field and it gave me a better understanding for how we brand ourselves as individuals. Customer psychology and trends came into play while space planning and meaning of place influenced where my partner and I decided to put special stopping points within the store.
CONCEPT |
Boardwalk Basics
THEORIES APPLIED |
Branding
Meaning of Place
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PROGRAMS USED |
SketchUp
Adobe Photoshop
Adobe InDesign
LEVEL |
Freshmen
Floor Plan|Not to scale
Perspective|Formal Wear
Perspective|Casual Wear
Perspective|Dressing Rooms
Perspective|Cash Wrap
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